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Post Heat Interviews – Day 2 US Open of Surfing Huntington Beach

The US Open of Surfing has landed in Huntington Beach, CA, and the waves are firing! The Volcom crew, including Team Manager and Coach, Matt "Bemmy" Bemrose, has been down on the beach every day watching our team riders surf their way through heats and rooting them on from the stands. Yesterday, we sat down with Bemmy to get some insight on what it takes to work with some of the world's top female surfers, differences between coaching women's surfing vs. men's surfing, and more. With Maud Le Car's big win yesterday against 6x World Champ, Stephanie Gilmore, and Coco Ho advancing to the quarterfinals (beating current World Champ, Tyler Wright), it's safe say Bemmy's on a good roll!

How long have you been with Volcom
I started surfing for Volcom when I was 17, then started working for Volcom full-time at 28. I’m 39 now, so about 23 years haha!

When did you start working with Coco Ho and Maud Le Car?
The first trip I did with Coco was in 2007 to Fiji. I wasn’t working directly with her then, but earmarked her as a future star. Actually, working directly with Coco, that began in 2012. Working with Maud has been on and off over the last two years, but if I get an opportunity to work with her at an event I’m all over it.


Maud, Bemmy, and Coco celebrating after Maud's huge win over Steph Gilmore.

Who was the first female surfer to ever impress you?
Lisa Anderson. She really brought style into women's surfing.

Is there a different approach you take when working with female surfers?
A little more attention to detail. Things like: where to paddle out, setting lineups, holding priority, etc. More technical things, but women's surfing has come a long way and I've been really impressed with how Coco and Maud have handled the pressure of competition in and out of the water.


Coco Ho

How do you recognize a potential star athlete and what are some signs of a true competitor?
A never-give-up attitude is the biggest telltale sign. Also, a true competitor shows signs of composure under pressure at an early age.


Coco Ho mentally preparing before her heat.

Outside competition, what are some signs of true surf talent vs. what can be taught in the water?
A willingness to think outside the box and apply new maneuvers to your repertoire in a short amount of time shows true surf talent.

How much of your job is life coach vs. surf coach?
50/50 for sure. Probably more life coach though haha!


Maud Le Car greeted by boyfriend, Joan Duru, after her win against Steph.

The US Open is a mad house full of people, competitors, fans, and brands to name a few. What can an event like this do for an up-and-coming surfer?
Compete well and it can make you. For Maud, I guarantee this heat win against Steph Gilmore is the biggest confidence boost she’s ever had. With confidence comes self-belief. That’s all someone needs to take their surfing to the next level. Coco Ho has made her name on the scene and has done well at the US Open in past years, and she's just getting fired up!

Maud Le Car qualified for this event through the trials, only to take out 6x World Champ Steph Gilmore in her Round 2 heat. How does that happen? What does it take, and do you think she'll be taking down bigger names in the future?
What Maud just accomplished was outstanding. Beating one of the best female surfers ever in a CT event as a wildcard is hard to describe. It’s totally amazing in saying that Maud had the ability and firepower to beat Steph. We spoke all day long before her heat and worked out a tight heat strategy. We had Maud focus on her strengths with the mindset that any heat would be hers to win. When she matched up with Steph, it was business as usual. We spoke about controlling the heat from the start and sticking to her game plan, and that's exactly what she did. This win is life-changing and now Maud knows she has what it takes to mix it with the very best in the world.


Coco Ho after her win this morning against current World Champ, Tyler Wright. All smiles!

Actu + videos

Following the success of the joint Volcom Snow Team House/Marketing Facility in, which we’ve held since the winter of 2004, we figured that doing something particularly for our beloved French snow accounts was long overdue. It turns out not everyone can be bought with Beers & Schnitzels! Besides, the French Alps are, after all, home of arguably THE most impressive chunks of rocks in all of Europe. Many French location options were initially considered (Val D’isere, Portes Du Soleil, La Grave, etc) but in the end all roads and arrows pointed at Chamonix. There’s just no escaping this mythical village, or small town if you like, equally adored as it is feared and even dreaded. Given our commitment to making outerwear as technically advanced and rider-appealing as any mountain gear manufacturer out there, then field testing it in the harshest conditions available, (Be it on top of Aiguille du Midi mid-Blizzard or inside Elevation Bar during Scando happy hour) Chamonix was chosen faster than CGT can set up a road block. Voila! Deal sealed We took over a ravishing Chalet for a 3-week period, then sent out invites to our dearest accounts to come join us in celebration of life, aka snowboarding. What better place to get better acquainted with Volcom’s proprietary Zip Tech, Face Tech and TDS technologies than while riding and taking in the stunning, unrivalled high-alpine beauty of the Chamonix valley? A typical day started with a massive breakfast prepared by one of our marketing clowns, then assessing conditions, picking the right outerwear for the conditions and finally deciding, in close conjunction with one our guides, which mountain to grace with our presence. Snow Team riders Arthur Longo, Vale Ducourtil, Oli Gittler and many others all came by for various periods of time, entertaining and pushing our guests beyond their abilities, while showing them what’s possible on a snowboard when not spending your life in an office. Then, in hot pursuit close behind or slightly ahead (All depending on the best angle) was our long-time photographer extraordinaire Vernon Deck, immortalizing perhaps some of their finest riding ever captured on film and video as an added bonus for our dear visitors. Come 4 pm it was Beer o’clock, either directly in our on-site wheels, the Volcom Snow motor home, or where ever the nearest beer on tap was to be found. Upon returning to our chalet, showering & snacking, it was time for massages, movies, story talk or simply chilling.. Then at nite off we went to one of our many mouth-watering restaurants of choice, before returning back home to the good ole Chamschack chalet to sleep, dream of what tomorrow brings and repeat. On the rare occasion that someone wasn’t falling over by now but surprisingly still had juice in them for more, young stallion Vince was always standby, frothing to undo the top button of his shirt and let them chest hairs hit the highly gender-disparity challenged Chamonix nightlife. Would you expecting anything else? Your friends at Volcom Snow always keeps an eye open for every scenario. But that is a story all of its own. Merci Beaucoup to everyone who came to visit us, our guides, Man & Wolf Beer, Chamonix itself, Nitro and Korua for boards WELCOME TO THE VOLCOM CHAM SHACK HOUSE 2018 Happy camper  Snow legend Polo Tornado from Laboshop with style Sure beats a day at the office Valé Ducourtil, Polo Tornado, and Mr Caule spliting Tailgrab with the freak Mat Siboni L'1prévue shop The reward of a good split session It's important to celebrate when you have a good day Vallée Blanch mission with Valé and the group Valérian digs Vanilla Ice Le Brevent side view Our guide Paul at Le Tour David was always the first to sertve up cold ones. Here with the Black Cats boys !
Burger Invasion in Spain
We had a blast this weekend at the Burger Invasion festival with back to back concerts in Barcelona and Madrid! Burger Records, the Californian music label set up an eclectic line up that pumped the audience crescendo. The shows started with the delicacy of Younghusband, following with Cotillon, then some psychedelic sounds from The Molochs. At the time Wand took over the stage with their trippy progressive sounds, spirits were already high, but when The Garden started their show, it completely exploded (go check their stage act when you’ve got the chance). The show ended with The Dwarves, turning the front rows into a mosh pit, with some “punk rock (that) is good for you” . To top that up, the venues were legendary (Apolo in Barcelona and Joy Eslava in Madrid), and there was plenty of Volcom surprises for everyone including a year of Volcom Jeans supply to two lucky winners. No needs to say, good times were had by all. Don’t miss next one when those shows hit your town! Check some photos from Sr Santos below… Burger Invasion backstage rack Burger Invasion band Burger Joy Cotillon - Apolo  Cotillon Denim GMJ x Volcom Denims Dwarves Dwarves The garden The garden The Garden - Joy, Madrid The garden - Madrid, Joy Goodies - Apolo Merch - Apolo The Molochs - Apolo 2 The Molochs - Apolo 2 Roberto Aleman and Guillaume Burger Invasion Set up Burger Invasion Totes bag Wand - Apolo 2 Wand - Apolo Wand - Madrid Wand - Madrid
Volcom Snowboards, made for our team or in collaboration with a rider's board sponsor are produced and sold in limited supply, so when you see one available, hop on it quick!
THIS IS THE FORGOTTEN STORY OF ATTUNGA Attunga - The Aboriginals used the term to define "a high place." And that was the exact place our group was searching for. Or was it a feeling? To navigate the globe, to harness the spirit of a single moment in time created by a collective of individuals, to find a higher place for an elevated state of being – Attunga. Without hesitation, we jumped into action and began our journey. A daily diary was written. Each day’s adventure noted, madness scribed. The crew documents in an attempt to record what would be known to Attunga as the most influential group to ever occupy its presence. Then, the diary was lost. Mishandled. Hours of line-by-line transcribing of pure gold vanished as if nothing ever happened. Left in the fresh Australian Alps. A page ripped out of a larger story only to be known to a select few. It was said to contain their unapologetic quest for a higher place. This was the chapter of Attunga.   Not since Attunga's early days had a group of 15 men troubled the grounds with musical instruments and a thirst of 100% Victorian hops and malt which goes by the name of Furphy. This beer, the Volcom Snow Family longed-for. It was their weakness, but it didn’t hold them back. Not at all. It only fueled their true passion for living. Snowboarding. Music. Skating. There were no downtimes. Those outwardly disturbed neighbors, rattled from their foreign beds and thundered by group chants with overwrought behavior, only marveled the next day as the team soared high above their heads. Finding side-hits where previously thought impossible, approaching jumps at unprecedented speeds, riding down the mountain together all in a consistent, but unique way. They were on the search for a higher place. A place which previously occupied a state of mind unbeknownst to their fellow man. This place was the pinnacle of their search. And it was mesmerizing. This was the long-forgotten story of Attunga, only briefly told. A temporary remembrance of what once was. An anecdote. It seems archaic to draw a timeline from memory and not tangible proof. But, then again, that’s the story of Attunga. Did it really happen? We must digress. Continue on. The story is out there. In a higher place that's joined with its unparalleled state of mind. Lost in a diary that doesn’t want to be found. Buried beneath, somewhere deep in Falls Creek. Photos by Vernon Deck + E-Stone:
The Volcom Cham Shack Womens Invasion !
Volcom womens took over the Volcom Cham Shack beginning of February, in Chamonix, France. The ladies that joined us were: Camille, Fanny,  Lili,  Kicki,  Alba,  Silvia,  Jess,  and  @maudlecar Some of the coolest girls from Paris, Berlin, Barcelona and London together with our brand ambassador Maud Le car, flew to the Volcom Chamonix House in Chamonix to be part of a unique experience. Jess Gavigan, aka Juice  describes her journey ! ‘A couple of weeks ago I headed out to  Chamonix for a snow adventure with Volcom. I left Bali to do the trip and then return to Asia straight after because the trip sounded so amazing and I really wanted to work with Volcom! The long journey was made up for it by the first night accommodation. COZY SETTINGS LEVEL 100. The hotel was amazing, and I had the most amazing room with a view, and was greeted with a bed full of amazing gifts from Volcom, clarins and electric. GASSEDDDD. That was a great start to the whole trip, but I won't  go into it loads cos there's too many sick parts... We went to the Volcom store to pick out some stuff, which was totally unexpected - if the gifts on the bed weren't enough we got free reign inside the store (like kids in a candy shop). We got to try snow shoeing, which was a new experience for me! And I loved it. It was sick doing a mini trek up the mountain, perfect weather conditions and the icing on the cake was the house we went to for dinner. It was unreal. Everything hand made, hand cooked. The food was WOWOW, and we each got given a quartz crystal which was all found on the mountains by the husband. It was such a special night and I've been keeping the crystal in my pocket everyday (travelling through Asia) The bit I was most excited about was snowboarding in our new gear. I was stoked to ride with lucie, vernon, olivier, Maude Alba and Silvia. We got to go and ride around and take some sick shots. IT WAS SO MUCH FUN. I loved everyone we all got on so well. And then we did a couple all girl runs GIRL POWER haha The clarins spa was next level. Getting pampered was heavenly and the outdoor swimming pool/jacuzzi was a really nice end to the day. The whole trip was sick. The group got on so well and everyone was like a big family at the end. I was sad to leave. It was an amazing and magical few days in the mountains. My only regret is that it didn't last longer!! I met so many cool people and its an experience I won't forget, and even better I've got sick volcom snow and lifestyle apparel for lifeeeee. ‘ THE WHOLE TRIP WAS JUST WOW. (Haha inside group joke) Big love to emilie, Lucie and the volcom gang. Credit photos : Vernon Deck video : Olivier Gittler Special thanks to Electric, Clarins,Vernon deck and Olivier Gittler Thank you @fannymaurer and @clarinsfr for the gifts and make up session, here on the beautiful @kickiyangz #caughtupinagoodthing stunning @albapaulfe in our newest simply seamless bodysuit
Attunga world premier, P1 Munich, Sunday the 28th of January
Last Sunday on the first night of ISPO, Attunga was shown to the general public for the first time. We teamed up with longtime friends, media partner, and snowboard magazine extraordinary - Pleasure, because when it comes to throwing parties in Munich, nobody does it better. By the times doors opened at the P1 club, the line to get in was over a hundred meters long. Come 11 o’clock, Terje Haakonsen introduced the movie to the overenthusiastic spastic snowboard crowd. At 12:30, the boy wonder, aka the not so petit prince with his magic fingers and slightly less magic amplifier came on stage and introduced his band LEOPARD Ale. Within seconds, yours truly was violently pushed into the back corners of the venue by a lynch mob of, hmmm… let’s just call them female fans (we do live in #metoo times after all). It was close to Beatles mania all over again. After LEOPARD Ale’s historical gig, Nasty Mondays took over, and it was around this time our beloved Seth Huot (Attunga movie director) was kicked out for letting off too much steam. Not an easy task to accomplish, kudos Seth. The rest is as they say, staying on tour. We’ll let the pictures speak for themselves. Thank you to everyone that came out, Chris Heubl and Pleasure Magazine, Martin Herrmann for photos, and Jeff and Seth for coming all the way from the US. Moments before detonation Terje and Nicolas Gregor Friday and Olivier Gittler Tim Allenet and Olivier Gittler The band, some Volcom people and a guy who was pushed all the way to the back Seth Huot and Vernon Deck Nasty Mondays